GAIL’s
social media video & photo editing
Creative Editing & Enhancement
For this project, I refined and optimised GAIL’s digital content to enhance its social media presence while maintaining brand consistency and professionalism.
I worked extensively on splicing and collating video content, ensuring smooth transitions and engaging narratives. Subtle animations and well-placed taglines were incorporated to keep the visuals dynamic and in line with GAIL’s premium aesthetic.
I worked extensively on splicing and collating video content, ensuring smooth transitions and engaging narratives. Subtle animations and well-placed taglines were incorporated to keep the visuals dynamic and in line with GAIL’s premium aesthetic.
Seamless Product Presentation
To ensure a clean and polished look across platforms, I removed backgrounds from product images, allowing for a crisp, distraction-free showcase of GAIL’s offerings.
Results
- Maintained GAIL’s established brand reputation through high-quality, consistent visuals.
- Created engaging and professional video content that enhanced audience interaction.
- Delivered polished product imagery that seamlessly integrated into various digital campaigns.
- Created engaging and professional video content that enhanced audience interaction.
- Delivered polished product imagery that seamlessly integrated into various digital campaigns.
This project highlights my ability to blend technical expertise with creative vision, ensuring brand integrity while elevating content for maximum impact.
DSA Connect
social media rebrand
For this project, I led the creative rebranding of DSA Connect's social media presence to increase engagement and follower growth. I delivered a campaign that successfully reached a broader audience by transforming data disposal messaging into visually engaging and thought-provoking content.
Creative Strategy
Being able to find creative ways to present data disposal concepts was extremely enjoyable. I aimed to break away from the often dry and technical messaging typical of this industry. The result was a more playful, yet still professional, design approach that kept viewers intrigued.
Innovative Design Approach
Experimenting with AI tools was a key part of this project. By blending AI-generated assets with traditional design techniques, I crafted visuals that felt fresh, modern, and engaging. This unique combination allowed me to push the boundaries of creativity while maintaining brand consistency.
Results
- Increased follower engagement through eye-catching designs and relatable content.
- Expanded audience reach by blending professional messaging with playful visuals.
- Expanded audience reach by blending professional messaging with playful visuals.
This project reflects my ability to translate complex technical topics into accessible, engaging content that resonates with diverse audiences.
Maison Allelique
social media rebrand
Overview
For this project, I greatly enjoyed experimenting with typography and creating numerous reels while ensuring all designs remained on brand. Maison Allelique's identity as a luxury brand required a focus on exclusivity and decadence throughout the visual content.
Creative Strategy
I placed a strong emphasis on elegant typography, ensuring that each visual element reflected the brand's refined and opulent aesthetic. Careful attention was given to maintaining a balance between simplicity and grandeur, using minimalist layouts paired with rich, luxurious details.
Collaboration
Working closely with Maison Allelique's marketing team allowed me to fully understand their vision and translate it into visually compelling content. This collaboration was key in aligning creative ideas with the brand's overarching strategy.
Results
This final result showcased an enhanced social media presence with visually rich and elegant content. All of which successfully conveyed Maison Allelique's sense of luxury through thoughtfully designed posts and reels.
FDRY
social media rebrand
Overview
This project showcases my expertise in digital marketing, branding, and content strategy, with a focus on eCommerce, financial services, and brand experience. The work spans email marketing, UI/UX design, creative campaigns, and typography explorations, all aimed at driving engagement and conversions.
Creative Strategy
The strategy was centered around creating visually compelling and data-driven marketing materials tailored to various industries. Each piece was designed to enhance brand presence, improve user engagement, and drive business growth. A mix of bold typography, dynamic layouts, and interactive storytelling was implemented to align with modern digital marketing trends.
Content Approach
- Crafted brand identities and eCommerce UI experiences with a clean, modern aesthetic.
- Developed high-impact email campaigns with personalised messaging and strategic CTAs.
- Created engaging infographics and educational content to communicate key marketing strategies.
- Explored creative typography and layout designs to enhance brand storytelling.
- Designed social-first content, including reels, carousels, and interactive posts, to maximise engagement.
Results
- Improved engagement rates through personalised email marketing and strategic subject lines.
- Increased brand awareness with visually cohesive campaigns tailored to industry-specific audiences.
- Strengthened brand positioning by integrating compelling storytelling with data-driven insights.
- Elevated user experience through well-structured and aesthetically refined UI/UX designs.
RA Trading Ltd
social media rebrand
Overview
For this project, I showcased my ability to adapt to multiple brand identities while maintaining a visually engaging and sales-driven approach. The primary goal was to enhance the company’s social media presence, making it more professional while enticing customers to purchase products.
Creative Strategy
I developed a structured template to ensure cohesion and consistency across the social feed. This approach not only strengthened brand recognition but also streamlined content creation, allowing for a seamless and professional presentation of RA Trading Ltd’s offerings.
Content Approach
- Designed product-centric posts that highlighted key selling points and features.
- Ensured each design aligned with the brand’s aesthetic while maintaining a unified look across different products.
- Focused on high-quality visuals and engaging layouts to drive conversions.
Results
- A more professional and cohesive social media presence.
- Increased customer engagement and interest in RA Trading Ltd’s products.
- A structured design system that allows for easy scalability and brand consistency.
This project reinforced my ability to merge branding with sales-driven design, ensuring content that not only looks great but also performs effectively in the market.
Reynolds
social media rebrand
For this project, I developed a fresh social media direction for Reynolds while maintaining alignment with their established brand identity.
Creative Strategy
I focused on crafting an earthy, natural aesthetic to reflect Reynolds’ commitment to high-quality produce. The goal was to ensure the content felt organic, visually engaging, and aligned with the brand’s trusted reputation.
Innovative Design Approach
A clean and structured layout was key to making the content digestible for the audience. By leveraging high-quality product imagery and cohesive design elements, I created a seamless visual experience across various post formats, from promotional content to informational graphics.
Results
- Strengthened Reynolds’ online presence while maintaining brand consistency.
- Increased audience engagement through refined visuals and premium product storytelling.
- Developed a visually cohesive social media approach that felt both fresh and familiar.
This project showcases my ability to refresh a brand’s digital presence while staying true to its core identity.
